Find the root causes and the right levers for change.
We diagnose policy challenges through a behavioral lens and design evidence-based interventions that work with, not against, human psychology.
What we do:
- Frame the challenge in behavioural terms: We translate broad goals (“increase uptake”, “reduce drop‑off”, “improve compliance”) into precise, testable behavioural statements. We rapidly review your existing data, reports and policies to surface signals, trends and gaps that matter for decision‑making.
- Hear from the people who matter: Through surveys, interviews, structured conversations and participatory labs, we build a grounded view of motivations, constraints and contexts—for users, frontline staff and stakeholders. Sessions are designed to be safe, inclusive and bias‑aware so that what we learn reflects real experience.
- Pinpoint the system that shapes choices: Processes, touchpoints and rules nudge behaviour—often unintentionally. We map workflows, governance and technology dependencies, and we observe real environments to understand how decisions are made on the ground.
- Model decisions with economics: People trade off time, money, effort and risk. Instead of only charting “journeys,” we build interpretable economic models of those trade‑offs to quantify what will actually shift behaviour.
- Make your data actionable: Using inferential statistics, econometrics and machine learning—and, where appropriate, predictive models—we quantify patterns (e.g., drop‑off rates, response time effects, segment differences). We focus on interpretable analyses that answer practical questions, not just technical ones.
Methods We draw on:
- Evidence scans and rapid literature reviews
- Stakeholder workshops and decision labs
- Multilayered Surveys, interviews, focus groups, diary/think‑aloud protocols (in‑person or remote)
- System maps and decision‑economics models (utility-based estimates, elasticities and scenario simulations) highlighting leverage points
- Descriptive analytics, segmentation, inference and model‑based risk flags
- Friction/administrative burden assessments
Who it’s for:
Government ministries, public agencies, businesses designing ESG programs
What our Clients Receive:
- Diagnostic reports summarising root causes and key behavioural drivers
- Opportunity & priority maps with prioritised recommended interventions
- Journey and system visuals (personas, maps, blueprints) ready for stakeholder use
- Metrics & hypothesis and M&E frameworks to guide pilots and evaluation
- Action plans outlining quick wins, structural fixes and next‑step experiments