The question behind every decision
Research, data and tools for the decisions that matter.
We are an independent research firm based in Athens, helping public institutions, international organisations and businesses design interventions, evaluate impact and improve policy and practice through evidence-based approaches.
What we do
Weighing your options, judging a programme that is already running, or deciding how far to take something that works? Bring us in at any point, for a single question or for the whole journey.
Find out what will work before you spend the budget.
“What is really driving the problem, and which option will people actually respond to?”
Know what changed, for whom, and whether it was worth it.
“Did it change outcomes? For whom, and why? What should we keep, fix or stop?”
Take what works further, and make it last.
“How do we roll out what works, at a cost that makes sense, and keep improving it?”
Our products
Welfare beyond GDPLive
A holistic measure of welfare for 228 European regions from 2014 to 2023, built to overcome the limits of traditional metrics. Sixteen sub-pillars in four pillars show where a region is thriving and where it is falling behind.
Discover Reframing Welfare Index
Hear the whole roomPilot
Recorded group conversations, turned into verified qualitative evidence and quantitative data, in all 24 official EU languages. What a group thinks, person by person, with a researcher in charge.
Discover Room WisdomRun your own tests
A tool so your team can run tests yourselves.
PlaceholderProduct description to confirmDiscover The ExperimentalistFocus areas
Our domains span economics, behavioural science and advanced analytics, for governments, international organisations and businesses.
Better design, delivery and performance of public systems, from infrastructure to local services.
Participation, trust and civic resilience, including citizens’ assemblies and deliberative formats.
Learning designed around how people actually learn, with wellbeing and future capabilities beyond scores.
Inclusive, resilient economies, measured beyond GDP and grounded in how people and firms behave.
Sustainable everyday behaviours, climate adaptation and resilience.
Public transport uptake, sustainable mobility and road safety, co-designed to fit legal and financial realities.
Change that people adopt: demand analysis, ESG reporting and behaviourally informed communication.
Fair, transparent algorithms and platforms that support informed, healthy choices.
Highlights
Network
With the ETERON Institute, we bring Behavioural Insights for Policy to Greece: a network that takes behavioural public policy beyond the countries where it is already established, connecting researchers, public servants and practitioners.
Its first Greek workshop, in Athens on 26 and 27 February 2026, featured keynotes from Professor Ralph Hertwig (Max Planck Institute for Human Development) and Eva Koromilas (OECD Observatory of Public Sector Innovation).
About the workshopTell us about the decision in front of you, the idea you want to test or the programme you need to evaluate. We will reply within two working days with an honest view of what we could find out.